McGrady’s Home Buyers Incentive

The simplest example of how our Home Buyers Incentive works is a listing contract with a commission fee of 5% of the final sales price. Commissions are 100% negotiable, despite what you have heard about 6% commissions and the traditional listing model used by big-box realtors.

The seller usually hires a Listing Agent to list and market their property. To attract the most buyers, the Listing Agent needs to access as many home buyers as possible to obtain the best price for their seller client.

Most buyers actively work with a Buyer’s Broker (aka Buyers Agent), mainly because that agent is an expert in contracts and helps buyers navigate which homes are worth pursuing and which have red flags. Therefore, the Listing Agent attracts Buyer’s Agents by offering a share of the 5% commission.

The commission offered to Buyer’s Agents is often more than our fee. When that happens, we package the leftover money and create a cash, tax-free credit for our Buyer clients at closing. You receive a cash discount to apply toward your Lender/Mortgage closing costs, prepaid interest, and insurance premiums, which are all due at closing.

In our example, the Listing Agent will share 2.5% of the total 5% commission the Seller pays at closing. Since our fee is typically 2% (again, our fee is negotiable), this would provide a credit to our client of 0.5% of the purchase price. The image on this page helps illustrate this in real numbers.

Our past clients have secured thousands of dollars at the closing table. We create tremendous value for you in the Dane County market, where prices are high and value seems nonexistent. Take advantage by calling us today!

Respectfully,
The McGrady Group LLC

Call Now: 608-772-3640